Children watching a puppeteered figure of a girl with large wings outdoors.

Generation Wild

What I did

Branding
Design
Illustration

Generation Wild will connect 45,000 children and their families with nature, creating a generation that will carry forward a life-long love of the natural world.

At Fieldwork we worked alongside Stand+Stare to develop the visual identity and digital presence for the project.

Title screen with blue sky background and white clouds, displaying the text 'Generation Wild Ave's Destiny'.
An informational sign about marsh harriers with a drawing of a marsh harrier bird, placed in a marshland area with tall grass in the background.
Screenshot of a children's educational activity website titled "Generation Wild: Ava's Destiny". The page features activities related to nature, such as making a nest, meeting a minibeast, and hiding an object, with colorful images of kids and nature. The interface includes categories like time duration, interests, and animal types.
A digital illustration of a young humanoid figure with brown skin, white hair, and tribal face paint, sitting on a rock with large brown and white feathered wings extended behind him, set against a tan background.
A collection of line drawings of various animals, insects, plants, and natural elements on a light green background.
Interactive illustration of Europe with markers and a character with wings and brown hair in the foreground. Shows a map with a marked location in France, specifically a pond in Loire valley.
Children in school uniforms gathered around a puppet with butterfly wings, set outdoors near a large nest, under a clear sky and surrounded by trees.
Screenshots of educational app screens focused on nature and animals, including activities like making a mini-pond, building a den, and learning about birds and orcas.
Webpage with a blue background and a tutorial about creating nature trails for birdwatching, including a photo of a smiling young girl in a field of flowers, a black feather, and activities related to nests, mini-beasts, and nature photography.
Interactive map of Europe highlighting a pond in Loire valley, France, with a character resembling a fairy with wings and brown hair in the bottom left corner.

More work

Colorful cartoon cover for 'Your Mood Journal' featuring two cheerful monsters on a blue starry background.

Your Mood Journal

Decorative image with the phrase 'Connected with Nature' in stylized white lettering on a green background, adorned with pink flowers and blue leaves.

Mental Health Awareness Week

Collage of various book covers by women authors, featuring portraits and titles such as "Make Waves Like a Woman," "Virginia Woolf," "Dorthy Hodgkin," "Mary Shelley," "Malorie Blackman," and "Zadie Smith."

Like a Woman