Indoor social event in a large, historic building with exposed brick walls and vintage decor, featuring a bar area with people mingling, a colorful wheel, and a large banner with the word 'IMBC' and a cartoon duck mascot.

Indy Man Beer Con
Common & Co

What I did

Illustration
Character Design

Art Direction & Design

Harrison Park

Photography

Josh Kemp-Smith

Once again, my favourite things colliding… Beer and character design. I was chuffed to be asked by the guys at Indy Man to work on this year’s character for their iconic beer festival.

Working alongside designer Harrison Park I developed the fishy dude you see in these pictures, which was then applied to a variety of things for the 3 day festival.

Very cool to see the fishy dude I drew sitting so large and proud over a swimming pool full of people drinking beer.

Cartoon orange dinosaur character in various scenarios, including walking, reading a map, drinking, eating a burger, holding a wine glass, smiling with a duck, holding coins, and holding a blank sign.
Cartoon orange dinosaur with spikes on its back holding a glass of pink bubbly drink against a pink background.
A glass of beer with a white graphic design, placed on a round sticker on a wooden table, with a white brick wall in the background.
Collection of cartoon aquatic characters, some in color and some in black and white, engaging in various activities related to water and swimwear.
Simple black line drawing of a cartoon fish with fins, tail, large eye, and open mouth on a teal background.
Group of people gathered at an indoor event with a sign that reads "Pop Up Quiz" with a cartoon character holding a rubber duck, smiling. There are stained glass windows and decorative elements above.
A person holding a wine glass filled with a red beverage, with a graphic of a fish and alphabet letters on the glass, in a social setting with blurred people in the background.
A crowded indoor event with a band playing on an upper level and a banner that reads 'TOKENS' featuring a cartoon character holding a stack of pink coins.
Person wearing a brown shirt with yellow text and a cartoon graphic, gathered in a group outdoors.

More work

Cartoon monsters holding protest signs advocating for environmental causes like saving the bees, protecting the planet, reducing plastic pollution, with a flying cartoon businessman in a suit with orange hair and a jetpack.

Planet Protectors

A collection of children's books, including 'My Wonder Journal' with a space-themed cover, along with a cloth bag featuring cartoon monster faces, and colorful stickers scattered on a purple surface.

Wonderbox

Illustration of various food items including a slice of pizza, a bagel, a lemon, a radish, a tomato, blueberries, an avocado, and a lime wedge, along with some leaves and decorative elements, on a teal background.

Vegan Fakeaway