A collage of book covers by various authors, featuring portraits and abstract designs, with messages promoting women empowerment and literature.

Like a Woman
Penguin

What I did

Design
Illustration
Lettering

Art Director

Zainab Juma

Penguin marked International Women’s Day with a campaign to celebrate women in literature. Working with their in-house creative manager, Zainab Juma, I developed the look and feel for the campaign and a pop-up bookshop in East London.

Three posters on a wall promoting women empowerment, featuring portraits of women with messages like 'Paint Like a Woman,' 'Create Like a Woman,' and 'Zadie Smith.' A person in a yellow jacket and jeans is walking past, and their face is blurred.
A woman with glasses, wearing a colorful headscarf and black leather jacket, walking past a bookshop window with the words 'The Like a WOMAN Bookshop' written on it. The window also displays books inside and reflects street scene outside.
A collage of three sections with colorful backgrounds. The left section has a blue background with white and black handwritten text about women. The middle section has a pink background with white text saying "Tove Jansson" and a black-and-white photo of a woman holding a paint palette and brushes, standing in a studio. The right section has a purple background with a black-and-white side profile photo of a woman and large white handwritten text.
Colorful abstract background with text that says 'Like a Woman' and a Penguin logo at the top center.
An animated illustration of the book cover for "The Handmaid's Tale" by Margaret Atwood, featuring a stylized red dress with a white bonnet against a black background, displayed on a smartphone screen.
Posters on a black display case with messages encouraging women empowerment, including 'Paint Like a Woman,' 'Create Like a Woman,' and 'Zadi Smith,' with a blurred person in a yellow shirt walking in front of them.
Six colorful book covers arranged in two rows on a yellow background with pink and purple patterned squares behind each book.
Person standing in front of a black wall with colorful geometric shapes and patterns

More work

Abstract colorful shapes and patterns on a blue background, including a pink circle, a yellow triangle with red lines, a green leaf, a white cloud, a black dotted circle, a paper airplane, and various geometric and textured elements.

Invision

A collection of colorful journals and stickers on a purple surface, including a journal titled 'My Wonder Journal' with a cosmic design, a bag with a monster face, and various whimsical stickers featuring animals, rainbows, and other fantasy elements.

Wonderbox

Colorful kids' book titled "The Future is Make Believe" placed on a pink surface, with playful illustrations of space, animals, and imaginative objects on the cover.

The Future is Make Believe