View of a storefront called 'Slice Shop' with large white text on the window. The window features a neon outline art of a cartoonish character with a drink, partially obscured by green foliage in the foreground. Inside, orange chairs are visible.

Nells Pizza
Common & Co

What I did

Character Design
Illustration

Art Director

Harrison Park

I love pizza, I love drawing, so when the chance to develop a character for Manchester pizzeria Nell’s landed on my plate it was an easy yes.

I worked with designer Harrison Park to illustrate the little dough dude you now see across all of Nell’s design, including menus, pizza boxes and signage for their various locations.

Black line drawings of a cartoon character engaging in various activities, including cooking, playing, reading, working on a computer, celebrating, and relaxing.
A cartoon character with a big smile and large eyes, holding a large hot dog bun with one hand, against a pink background.
A cheese pizza on a silver tray placed on three stacked pizza boxes against a dark blue background.
Storefront window sign with a white outline illustration of a woman holding a bag that says "Nell's" and large white text reading "SLICE SLICE BABY" on the glass door, partially obscured by green foliage in the foreground.
A brown paper bag with white line art of a pizza box and the text 'Nell's' written on it, placed on top of a pizza menu and other paper items.
A smiling young woman with red hair wearing a beige cap and a pink and orange patterned sports outfit, sitting on a green grass field.
A freshly baked pizza topped with basil leaves, cheese, and vegetables in an open pizza box with "Nell's" written on the inside of the lid.

More work